BUILDING AND IMPLEMENTING PRICING STRATEGIES BASED ON PREDICTIVE ANALYTICS: INCREASING COMPETITIVENESS. World of finance, [S. l.], n. 4(81), p. 115–125, 2025. DOI: 10.35774/sf2024.04.115. Disponível em: http://sf.wunu.edu.ua/index.php/wof/article/view/1765. Acesso em: 5 dec. 2025.