NOVELIZATION TRENDS IN THE DEVELOPMENT OF INSURANCE COMPANIES IN UKRAINE
Анотація
Introduction. Transformational changes in the economic system in Ukraine lead to adaptation in the digital dimension and to new vectors of development in the insurance market. The key driver of change has been digitalization.
The purpose of the article is to identify innovation trends in the development of insurance companies in Ukraine and justify the introduction of digitalization on the example of an insurance company.
Methods. In the process of research the methods of dialectical analysis, synthesis, formalization, graphic, as well as logical generalization were used.
Results. Digital insurance is characterized as a new direction in insurance. The advantages and disadvantages of digitalization in the work of insurers are highlighted. The plan of digitalization introduction on the example of the insurance company is offered and its economic expediency is substantiated. The implementation of the proposed plan will enable the insurance company to strengthen its competitive position.
Perspectives. The subject of further research is to study the impact of modern trends in the development of insurance companies as qualitatively new vectors of their development.
Ключові слова
Повний текст:
>PDF
Посилання
Ruda, O. L. (2020). Rozvytok strakhovoho rynku v Ukraini [Development of the insurance market in Ukraine]. Efektyvna ekonomika – Efficient Economy. 2. Available at: http://www.economy.nayka.com.ua/?op=1&z=7634.
Seliverstova, L. (2018). Tendentsii rozvytku strakhovoho rynku Ukrainy [Trends in the development of the insurance market of Ukraine]. Tovary ta rynky – Goods and Markets, 1, 135–144 [in Ukrainian].
Dyba, V. A. (2016). Suchasnyi stan ta perspektyvy rozvytku strakhovykh kompaniy v Ukraini [Current state and prospects of development of strategic companies in Ukraine]. Ekonomika ta derzhava Economy and State, 11, 80–83 [in Ukrainian].
Malikova, I. P. (2017). Otsinka kontsentratsii strakhovoho rynku Ukrainy, yii zviazok iz protsesamy monopolizatsii ta konkurentsii [Assessment of the concentration of the insurance market of Ukraine, its connection with the processes of monopolization and competition]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu – Scientific Bulletin of Kherson State University. Ekonomichni nauky. Economic Sciences, 23, 76–79 [in Ukrainian].
Seliverstova, L., Tkachenko, N. (2020). Trends in the development of the Ukrainian insurance market. Investytsii: praktyka ta dosvid – Investment: Practice and Experience, 3, 10-14 [in English].
Rud, I. (2016). Analiz strakhovoho rynku Ukrainy [Analysis of the insurance market of Ukraine]. Hlobalni ta natsionalni problemy ekonomiky – Global and Nutional Economic Problems, 10, 856–859 [in Ukrainian].
Horodnichenko, YU. V. (2017). Tendentsii ta perspektyvy rozvytku strakhovoho rynku Ukrainy [Trends and prospects of development of the insurance market of Ukraine]. Ekonomika i suspilstvo – Economy and Society, 10, 569–573 [in Ukrainian].
Shirinian, L. (2007). Finansova nadiynist i finansova stiykist strakhovykiv [Financial reliability and financial stability of insurers]. Aktualni problemy ekonomiky – Current Economy Problems, 9, 173–178 [in Ukrainian].
Motashko, T. (2016). Rozvytok svitovoho rynku strakhuvannia v umovakh didzhytalizatsii [Development of the world insurance market in the conditions of digitalization]. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika – Bulletin of Taras Shevchenko National University. Economics, 5, 18–24 [in Ukrainian].
Prykaziuk, N. (2013). Rozvytok svitovoho strakhovoho rynku v postkryzovyi period [Development of the world insurance market in the postcrisis period]. Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika – Bulletin of Taras Shevchenko National University. Economics, 135, 22–25 [in Ukrainian].
PrAT USK “Knyazha Viyenna Inshurans Hrup” [PJSC UIC “Prince Vienna Insurance Group”]. Available at: https://kniazha.ua/.
Fedyna, V. V. (2018). Internet-marketynh v dialnosti strakhovykh kompaniy [Internet marketing in the activities of insurance companies]. Zbirnyk naukovykh prats Universytetu derzhavnoyi fiskalnoi sluzhby Ukrainy – Collection of Scientific Works of the University of the State Fiscal Service of Ukraine, 1, 239–251 [in Ukrainian].
Mykhaylovska, I. M. (2015). Osnovni pidkhody do vyznachennia sutnosti, struktury ta pryntsypiv internet-strakhuvannia [Basic approaches to defining the essence, structure and principles of Internet insurance]. Visnyk Khmelnytskoho natsionalʹnoho universytetu – Bulletin of Khmelnytsk National University, 3, 157–160 [in Ukrainian].
Bashynska, I. O. (2012). Marketynhovi komunikatsii pidpryiemstva u sotsialnykh merezhakh [Marketing communications of the enterprise in social networks]. Ekonomichni nauky. Ekonomika ta menedzhment – Economic Sciences. Economic and Magement, 9 (34/1), 36–41 [in Ukrainian].
Matskiv, H. (2019). Vdoskonalennia mekhanizmu zabezpechennia internet-strakhuvannia na osnovi marketynhovoho instrumentariiu [Improving the mechanism of providing Internet insurance based on marketing tools]. Vektory rozvytku nauky I biznesu v hlobalnomu seredovyshchi: trendy ta perspektyvy – Vectors of science and business development in the global environment: trends and prospects. Materialy Natsionalnoi naukovo-praktychnoi konferentsii – Proceedings of the National scientificpractical conference. Ternopil: TNEU [in Ukrainian].
Sidenko, YU. V. (2017). Internet-marketynh: perevahy ta nedoliky [Internet marketing: advantages and disadvantages]. Materialy XLVI naukovo-tekhnichnoi konferentsii pidrozdiliv VNTU – Proceediny of the XLVI scientific and technical conference of VNTU departments. Vinnytsia, 22-24 bereznia [in Ukrainian].
Lytovchenko, I. L. (2011). Internet-marketynh [Internet marketers]. Kyiv: Tsentr uchbovoyi literatury [in Ukrainian].
Kuznietsova, N. (2012). Internet-marketynh v Ukraini: problemy ta perspektyvy [Internet marketing in Ukraine: problems and prospects]. Visnyk Kyivskoho natsionalnoho universytetu imeni T. H. Shevchenka – Bulletin of Taras Shevchenko National University. Kyiv [in Ukrainian].
Dadyko, H. D. (2016). Marketynhovi innovatsii iak aktualnyi napriam rozvytku strakhovoho rynku Ukrainy v suchasnykh umovakh [Marketing innovations as an actual direction of development of the insurance market of Ukraine in modern conditions]. Investytsii: praktyka ta dosvid. Ekonomichna nauka – Investment: Practice and Experience. Economic Science, 5, 59–63 [in Ukrainian].
Lytovchenko, I. L., Rulinska, O. V., Novoshynska, L. V., Baranova, V. H. (2014). Stratehichne marketynhove planuvannia v strakhovykh kompaniakh [Strategic marketing planning in insurance companies]. Odesa: YNVATS [in Ukrainian].
DOI: https://doi.org/10.35774/sf2021.02.106
Посилання
- Поки немає зовнішніх посилань.
West Ukrainian National University